the entrepreneur
presents
Starting a business is
hard work
skip my mistakes and do things right the first time.
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280 pages full of insights
Chapter 1
Know Your Market
A target market is a group of customers within the serviceable available market that a business has decided to aim its marketing efforts towards.
Chapter 2
Know Your Competition
Competition is often considered to be the opposite of cooperation, however in the real world, mixtures of cooperation and competition are the norm.
Chapter 3
Be Different
In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others, to make it more attractive to a particular target market
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Chapter 4
Pricing Techniques
A business can use a variety of pricing strategies when selling a product or service. The price can be set to maximize profitability for each unit sold or from the market overall.
Chapter 6
Paralysis By Analysis
Paralysis by analysis is the state of over-analyzing (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.
Chapter 5
The Future
A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them.
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Testimonials
10,000+ Happy Readers
Simon Wesley - forbes
"Mind-blowing
This must-read book highlights the importance of communication in bridging the organization’s strategies and goals with an individual’s performance. This is the key to making things happen and getting results.
Jessica Simons - cnn
"Brilliant
She takes the common sense of great communication and provides the tools, techniques, and motivation to help every business leader — from supervisor to CEO – make it common practice.
John Norton - new york times
"Changed my (business) life
Anna has a remarkably ‘simple’ way of making communicating and the art of communicating into a strategic weapon for an organization.
John Ginnis - microsoft
"A must-have
You have no idea how much you have helped me and how much time you have saved me. The question and answer with explanation format is the best way to study and remember the information.
george shaw - toshiba
"Why didn't I think of that?
This must-read book highlights the importance of communication in bridging the organization’s strategies and goals with an individual’s performance. This is the key to making things happen and getting results.
Mary ash - The Independent
"The Future
This must-read book highlights the importance of communication in bridging the organization’s strategies and goals with an individual’s performance. This is the key to making things happen and getting results.
Jessica Simons
entrepreneur - [email protected]
Profile
After leaving Apple, Jobs took a few of its members with him to found NeXT, a computer platform development company specializing in state-of-the-art computers for higher-education and business markets. In addition, Jobs helped to initiate the development of the visual effects industry when he funded the spinout of the computer graphics division of George Lucas’s Lucasfilm in 1986. The new company, Pixar, would eventually produce the first fully computer-animated film, Toy Story—an event made possible in part because of Jobs’s financial support.
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